Van Asch is a family run business, founded by Rachel Van Asch.
It was during her time as a performer with the classical cross over vocal group Mediaeval Baebes that she developed her lifelong interst for mediaeval fashion. Rachel Van Asch started making the stage costumes in 1996 then she launched her clothing company in 2000 specialising in alternative, comfortable, glamorous and affordable fabulous frocks. We briefly closed our on-line store in 2006 when Rachel Van Asch family relocated to Sweden and she opened a shop in Stockholm and launched the Van Asch Stockholm label.
Devoted to all things glamourous, strange and fabulous. It was a rich and decadandt haven for the bohemian and beautiful. An opulent alternative to the pale functionality of the Scandinavian style.
Rachel Van Asch inspiration fuses styles as eclectic as traditional oriental, Parsiand Fin de siecle, Victorian, Edwardian, Burlesque and Baroque with hints of mediaeval and fantasy. Rachel Van Asch love detail, lace and femininity combined with quirkiness, contrast and strenght.
Please enjoy your visit to Van Asch.
Gnomy-Butiken is very happy to reperesent Rachel Van Asch collection.